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Turning Adversity into Purpose This is the self-help book you need if you're facing adversity or a crisis that leaves you feeling hopeless, unworthy of a better life, or simply stuck in a hole. Overview Turning Adversity into Purpose provides a blueprint we can use in every interaction and challenge to replace fear, anger, or hatred with hope and joy. My four-step method of approaching challenges walks us through a never-fail way to put the crises and challenges that come into our lives to good use. In essence, the book helps us heal as we learn how to convert the negative energy into tools that help us achieve our best life. ​ Instead of asking, why is this happening to me, we turn it around and ask, why is this happening for me? Using curiosity and willingness, we can eventually find the gift within adversity. Check out my author page on Amazon Praise for the Book Sheryl has written a wonderful and very timely step-by-step guide on how to turn adversity into an opportunity for growth, healing, and finding purpose. This book is a must-read for anyone facing challenges. Dr. Chris Michaels, author and Nautilus Silver Medal Winner (an organization that recognizes world-changing books) ​ Reverend Amy Carol Webb, minister, singer/songwriter, author This is the self-help book you need if you're facing adversity or a crisis that leaves you feeling hopeless, unworthy of a better life, or simply stuck in a hole. The author is intensely relatable; you'll find yourself nodding in agreement as she describes what led her to the point of realizing she needed a solution to her fears. Sharon Wilson, Publisher, The Trades Publishing Company I have watched Sheryl transform from someone who needed external validation into a whole, self-assured professional on a mission to transform people’s lives and to leverage three decades of marketing know-how to have a more profound impact on the world. This book is about her transformation. She blends deep technical knowledge with a profound spirituality to become a mindful marketer, life-transforming coach, and gifted teacher. Dan Grech, owner and cofounder, BizHack Academy ​ Dear reader: Say “yes” to this book. Shake off your fears and that “I’ve already been here” weariness. This isn’t another maintenance manual. Sheryl has created, specifically for you, a roadmap to the life you've longed for. Her compelling deep truth, hard-earned wisdom and practical guidance will make you feel like she is with you every step of the way. Diane Lade, a former investigative journalist for the Sun-Sentinel and faith development leader for Unitarian Universalist Congregation

Meditation Moments Meditation Moments by Sheryl Cattell These are short meditation videos that I've created that will help you relax and find momentary peace of mind through your day. The Present Moment The Face of God You are not a drop... Everything you want... The changes start inside... If you want to fly Love is the water of life Peace begins in your heart

Social Media eBooks Planning Tools for Social Media Checklist for LinkedIn Coaching Services LinkedIn Posting Tipster LinkedIn Profile Tipster Profile and Settings Checklist Social Media Planning Template ​ LinkedIn Minutes Videos These videos are bitesize lessons about LinkedIn that you should know. Changing Connect to Follow On Your LinkedIn Profile Removing Competitors Adding Video to Profile Photo Add Name Pronunciation Withdrawing Invitations Streamlining Your Profile URL Webinar: Build Your Business Without Spending a Dime Creating a free Profile Banner on Canva Getting Reviews of Your Services Skills and Endorsements Turning on Creator Mode Dos & Don'ts on Profile Photos Anatomy of the About Section Adding Services Provided Creating a Company Page Education Section Experience Section Adding a Featured Section to the top of your profile Getting Recommendations Volunteer Experience Starting a Newsletter Custom Pronouns Get Your Social Selling Index Creating a Profile Headline Reach Out For

The Story of Me After 30+ years of working in corporate America, my path has finally led me to a creative outlet that leverages what comes naturally to me and that brings me great joy. Mentoring and motivating my staff, teammates and friends, I realized that those interactions were some of the most personally satisfying experiences of my life. So I started my "journey of a thousand miles" by becoming a Master Certified Life Coach. My focus is to help others identify and achieve their personal aspirations. ​ Maya is a Sanskrit word that represents the veil of illusion that we perceive the world through. It is a filter consisting of our perceptions, judgments and past experiences which cloud this reality and changes it. It becomes our own filter which affects how we perceive the world, changing it along the way from reality to illusion. Allmaya helps clients reveal the hidden filters that stand in the way of growth. Allmaya is about guiding you in the journey to peel the veil of illusion from your eyes so that you can choose the self you want to be. ​ My Credentials Professional Certified Coach from the International Coaching Federation (Includes 120 training & 500+ coaching hours) Level 2 Master Certified Life Coach from Certified Life Coach Institute 2020 Hatha Yoga & Pranayama Certified Instructor, Integral Yoga International Mindfulness Based Stress Reduction (MBSR) Certificate from the University of Massachusetts Medical School Graduate of the Yale University Science of Well-Being course Founder of two non-profit Interactive Marketing Associations - Dallas dfwima.org and South Florida sfima.com Adjunct Marketing Instructor for University of San Francisco, UVA McIntire School of Business, Central Michigan University, and Florida Atlantic University School of Business Executive marketing experience as CMO, VP or Senior Director level positions at Bank of America, Mary Kay, Travelocity.com, Bluegreen Vacations, eDiets.com, Time4Learning International business experience from four years living in Brussels, Belgium working for Dow Corning Corporation BA from Michigan State University in Public Administration MBA from Central Michigan University Vision My vision is to lead a fully authentic life, full of joy, that helps others along their path to their authentic self, making the world a better place, one connection at a time.

Thank You for Signing Up Daily Inspiration Starts Here You will receive an email confirming your email signup. Confirm your subscription by clicking on the button that looks like the one below. fEach weekday morning, you will receive a curated quote showcased with beautiful original photography to inspire and motivate you towards the realization of your personal legend. "The quotes really make my day. Sometimes they hit at just the right moment when they’re needed most. Thank you, my friend." Jennifer Hudson - President ThinkBeyond Public Relations

My Approach I specialize in transformational coaching, leveraging creative visualization. This approach uses mental imagery, affirmation and emotional intention to produce the positive changes you want in your life. Creative visualization is scientifically proven successful in the fields of health, business, creative arts and sports. Creative visualization can have a positive impact in every person's life. Tools we can leverage Affirmative Visualization Signature Strengths Vision Boards The Wheel of Life SMART Goals Affirmations Meditation Gratitude Journals Tarot Get in Touch The Happiness Class I have conducted several 10 week unofficial study groups on the Science of Well-Being, an extremely popular course offered by Yale University and Professor Laurie Santos. During this journey well help each other apply the concepts introduced in class and encourage others and ourselves to make choices in life that bring happiness based on scientific evidence. ​ Groups are normally 15 or less and the benefits of the class last a lifetime. The class is free on Coursera and the study group is shared on a love offering basis via a weekly Zoom class. I Choose Happiness

Testimonials I am eternally grateful for those in my life that have agreed to share their heartfelt words here so that I may do the same for more people that may read and be inspired by their words and experiences. Ph.D., Music Therapist Linda Lathroum Sheryl is much more than a Life Coach. I see her as a Spiritual Guide. She inspires me to better define my goals in terms of my career and my relationships. She uses creative visualization to help me with manifesting my dreams and highest aspirations. Ultimately, working with Sheryl is helping me to become my higher self and lead a life filled with abundance and clarity of purpose. CEO Farooq Mohammed I had the privilege of Sheryl being my coach and loved the way she facilitated, challenged and ‘squeezed’ me to get that extra insight out of our 1:1 sessions. As an Exec Coach myself I recognise value and Sheryl is one that ticks all the boxes. It always felt more a case of co-creation or collaboration as opposed to one way or top down working and that is the best compliment I can pay her. Youth & Family Ministry Director Cassidy Meeks Sheryl is a force of to be reckoned with. I adore working with her because she helps me dream bigger and holds that vision with me. Thanks to Sheryl's straight talk about my own worth and value, I was able to successfully negotiate a higher salary than I would have otherwise. What's more, Sheryl gets things done! No sitting on the sidelines waiting for life to happen. Founder & CEO Dan Grech Sheryl Cattell is an extraordinary visionary and leader and has a heart of gold. I have gotten to know Sheryl through her coaching at BizHack Academy. I've benefited from Sheryl's coaching for my business and observed many of her coaching sessions with my clients. She has an amazing ability to provide personalized coaching and solutions that are tailored to the needs of the client. She starts by asking what the person is looking for, listens to them, and then adapts her approach to match their needs. That's coaching gold! Ph.D. Candidate Shamilla Amulega Sheryl was able to provide an incredible perspective as a coach due to her vast experience and blunt, but not threatening approach. She helped me translate my business needs into solutions with proven results. She is a competent leader who is focused on helping her clients use their strengths to be the best trailblazers in their careers and businesses. It was a pleasure working alongside her. Technical Marketing Consultant Paul Squitteri Sheryl is awesome at helping people hone in on the unique skills they possess to leverage them into a plan that works. She has a knack for helping people visualize the future, realize their internal motivating factors and turn dreams into reality. Sheryl has the business acumen and otherworldly sense to ask the right questions to increase the probability of success and ultimate fulfillment. I've learned so much from Sheryl about digital marketing, building client relationships as well as the things that matter most in life! Journalist Diane Lade Do you sometimes wonder why you have this unsettling feeling that you aren’t truly happy, even when you have every reason to be? I struggled with this baffling paradox for years until I joined The Science of Well-Being Study Group, based on a Yale University class and led by certified life coach Sheryl Cattell. Sheryl’s directed approach, plus her excellent moderation skills, sparked supportive group discussions and gave me the insight I needed to get happier! Lover of Life Beau Smith Sheryl Cattell is a gem. She is both personal and professional, and she brings a wealth of experience from her time in the corporate world, along with her education and exploration in spirituality and development to all that she does. She is passionate about bringing high quality education, counseling and mentorship to everyone she works with. Sheryl is filled with love, empathy and wisdom. I come away with new ideas and a new practical process to change that within me that I wish develop. I cannot recommend Sheryl highly enough. Principal & CEO Aleshia Jordan I met Sheryl while in grief and just laid off from my job due to COVID. She immediately tapped into my intrinsic motivation and through her thought leadership, direct communications and compassion, encouraged me to stay focused on growing my own business. Sheryl is very candid, very passionate about helping others to be successful. Sheryl demonstrates a sincere desire to help make a difference! If you are looking for a business coach that will help give you some direction and motivation, contact Sheryl!! Artist Betty Armstrong ​ ​During these times of isolation, Sheryl has provided a nurturing space for kindred spirits to safely gather in her weekly "Happiness Study Group." As we follow lessons from an online course at Yale University, Sheryl invites us to share our progress and challenges. I've learned new methods to actually evaluate my happiness and to sustain a true sense of well-being. I cherish the new friends I've made in our virtual class and will be forever grateful to Sheryl for creating this magical space at such a challenging time for all of us.​​ Technical Recruiter Ray Harris My experience with Sheryl's brand of caring, attentive professionalism is that it provides an outstanding example of what true commitment, not only to the project she is tackling but to the people involved, can bring. Her approach is directed simultaneously to the needs of the individual and the team, no easy thing. She was very helpful to me during my time with her in maintaining my focus in the midst of a personal maelstrom. For that and her relentless, loving humanism I will always be thankful. Director, Talent Acquisition Denise Murray I am fortunate to know Sheryl since 2007 and have had an opportunity to work with her. I knew then she was smart, personable and an incredible mentor. I reconnected with Sheryl recently to help me better understand my interests and beliefs and to help effectively navigate my search through an exciting new professional journey. Sheryl provided amazing insight and helped me to recognize what is truly important to me, applying my strengths and identifying the best match based on mutual (company) core values.

Resources Resources for Turning Adversity Into Purpose These resources from the book support exercises from various chapters. Just click on the diagram to open a full-size image. Chapter 2: The Path Out of Crisis Chapter 5: Find the Next Step on Your Path

Discover Your True Purpose Life Coaching for Authentic Living Book a Free Consultation My New Book: Turning Adversity into Purpose - Now available on Amazon! Meet Sheryl Take Control of Your Future My vision is to lead a fully authentic life full of joy and one that helps others along the path to their authentic self, making the world a better place, one connection at a time. Allmaya was inspired by the Sanscrit word "maya," directly translated as illusion. The illusion is our mistaken tendency to regard appearance as reality, when in fact, it is nothing more than reality filtered through our perceptions and judgments. By adding the word "all," this phrase reminds me that no matter what is going on around me, it is all an illusion, and I can decide how I want to perceive it - as good, bad or indifferent. And much more powerful than the illusion is our ability to take charge of our world view, giving us tremendous creative power, just like the goddess Maya who personifies the power to create our reality. Let's do that together, create a reality in your own image. Feel free to contact me with any questions and learn how to make this happen in your life. Let's Talk What I Specialize In Life Coaching (4 session packages) Business & Career Coaching LinkedIn 1:1 Coaching Sessions LinkedIn Speaker & Webinars Cognitive Behavioral Coaching (mental health coaching) Learn More The Journey Towards Health Begins on the Path of Self Love. Begin Your Journey Today. Book A Free Consultation Sheryl is much more than a Life Coach. I see her as a Spiritual Guide. She inspires me to better define my goals in terms of my career and my relationships. She uses creative visualization to help me with manifesting my dreams and highest aspirations. Ultimately, working with Sheryl is helping me to become my higher self and lead a life filled with abundance and clarity of purpose. Linda Lathroum, Ph.D. I had the privilege of Sheryl being my coach and loved the way she facilitated, challenged and ‘squeezed’ me to get that extra insight out of our 1:1 sessions. As an Exec Coach myself I recognise value and Sheryl is one that ticks all the boxes. It always felt more a case of co-creation or collaboration as opposed to one way or top down working and that is the best compliment I can pay her. Farooq Mohammed, CEO Sheryl is a force of to be reckoned with. I adore working with her because she helps me dream bigger and holds that vision with me. Thanks to Sheryl's straight talk about my own worth and value, I was able to successfully negotiate a higher salary than I would have otherwise. What's more, Sheryl gets things done! No sitting on the sidelines waiting for life to happen. Cassidy Meeks, Youth & Family Ministry Director See More Testimonials Book Now Testimonials Play Video Play Video 02:02 Dan Video Testimonial Testimonial by Dan Grech Play Video Play Video 00:41 Cassidy Video Testimonial Testimonial of Cassidy Meeks Play Video Play Video 02:21 Allison Video Testimonial Testimonial of Allison Play Video Play Video 00:50 Tracy Video Testimonial Testimonial by Tracy Dickinson Play Video Play Video 01:28 Linda Video Testimonial Testimonial of Linda Play Video Play Video 01:44 Dirk Video Testimonial Testimonial from Dirk Let’s Talk Schedule a Session Let's chat about where you are on your journey and where you would like to go. Let's Talk Webinars Play Video Play Video 42:32 Join Global Focus Today, with Rev. Dr. Sharri Johnson and Sheryl Cattell, RScP of Allmaya! Rev. Dr. Sharri explores the future of spirituality! Find out who is doing what outside of the brick and mortar tradition and learn how ministry is expanding into every area of our society! Sponsored by New Thought Media Network https://www.facebook.com/oneheartretreats Sign up for our Newsletter https://newthoughtmedianetwork.org/ntmn-sign-up Make a Donation @ https://www.newthoughtmedianetwork.org/donate #newthoughtmedianetwork20 Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5336167995146240 Play Video Play Video 15:53 Adversity and Resilience Interested in learning how to make the most out of any adversity? Watch and listen as Sheryl Cattell shares lessons learned on the topic of adversity and resilience. Play Video Play Video 01:29:58 ➡️ TOP 10 Digital Marketing Trends for 2022 ✅ [Still working in 2023] | AI for Marketing - BizHack Want to learn which digital technologies and trends will remake the world in the coming year? Join digital marketing gurus Sheryl Cattell of BizHack Academy and Jay Berkowitz of Tengoldenrules.com to peer over the digital horizon. The trends covered in the webinar include: -Virtualization of business and e-commerce -The rising role of artificial intelligence in marketing -The importance of nano influencers to reach your ideal persona -The next hot Social Media platform (hint: it’s not TikTok, Clubhouse or Twitch) For more info about BizHack, visit www.bizhack.com or 📱 Call (786) 664-7324. 📌 Follow us on social media: ▶️ Facebook: https://www.facebook.com/bizhackacademy/ ▶️ Instagram: https://www.instagram.com/bizhackacademy/ ▶️ LinkedIn: https://www.linkedin.com/school/bizhackacademy ▶️ Twitter: https://twitter.com/BizHackAcademy 🌐 https://www.bizhack.com With BIZHACK ACADEMY you will Master Digital Marketing and advance your business. Some of our clients are professionals from Fortune 500 companies and startups, nonprofits and small businesses. We are happy to share with you our very own insights to help you take your business and your career to the next level. Play Video Play Video 01:45 🔵 LINKEDIN FOLLOW BUTTON: How to Change from Connect to Follow on Your Profile | Marketing Training Sheryl Cattell, lead instructor of The LinkedIn Business Edge, will show you how to change the Connect button to say Follow instead on your LinkedIn profile page. The LinkedIn Business Edge" is a 5-week program designed to help you grow your business using the Lead Building System™ on LinkedIn. Our program will train you in tools to enhance your presence and establish credibility and influence for your personal and company brand. Learn more: https://bizhack.com/lbe ________________________ About BizHack Academy Since founded in 2017 by Dan Grech, BizHack has been giving small businesses the tools to grow. Through a combination of content, coaching and community, BizHack trains entrepreneurs in the award-winning Lead Building System™ and Thought Leadership Pyramid™, proven processes to find customers online. BizHack has trained thousands of businesses from across Miami-Dade County and around the world, including five different continents. For more info about BizHack, visit www.bizhack.com or 📱 Call (786) 664-7324. 📌 Follow us on social media: ▶️ Facebook: https://www.facebook.com/bizhackacademy/ ▶️ Instagram: https://www.instagram.com/bizhackacademy/ ▶️ LinkedIn: https://www.linkedin.com/school/bizhackacademy ▶️ Twitter: https://twitter.com/BizHackAcademy 🌐 https://www.bizhack.com #branding #bizhackacademy #digitalmarketing #digitaltraining #businessstartup #startyourownbusiness #marketingadvice #socialmediacoach #digitaltransformation #digitalworld #digitalskills #Marketingcoach #marketingstrategies #digitallearning Play Video Play Video 43:22 Get MORE Podcast Ep. 23 | Optimize your LinkedIn to create a better connection | Sheryl Cattell MORE 023: Stop selling yourself short and use LinkedIn to create a closer connection with your audience | Sheryl Cattell As the top platform for professionals, LinkedIn has the versatility and functionality to help you reach your sales and marketing goals. In today’s episode, Ricardo Berris is joined by Sheryl Cattell, a digital marketer turned life coach, to learn how professionals can leverage LinkedIn to develop a personal brand, find more prospects, or do whatever else they need. What is LinkedIn? Once upon a time, LinkedIn was just where you went when you needed a job. That is no longer the case. LinkedIn is now the single largest social media networking platform for B2B companies, with about 50% of all B2B traffic coming from the platform. People can use it to develop relationships and engagement with prospects, colleagues, and even thought leaders. With creator mode, live streaming, and events, many assets within the platform make it continually more useful. Who is LinkedIn for? LinkedIn is for companies to help improve the credibility of their sales team and their company to have a united, organized front. Part of what makes LinkedIn so successful is that there is no real competitor right now, LinkedIn singlehandedly dominates. Who is Sheryl Cattel? Sheryl’s start in marketing was unplanned. She wanted to go into sales in college but found it very difficult. When marketing opportunities presented themselves, she jumped on them, and later got her MBA with a marketing focus. While she enjoyed marketing, Sheryl shifted perspectives when she realized she wanted to make a difference rather than focus on making companies money. After losing her job due to covid, she began life coaching to help other people figure out and then accomplish what they want in life. She’s recently signed an agreement to develop a BizHack class on LinkedIn, so be on the lookout for that in the coming months! Personal Legend Coaching ▶ https://www.personallegendcoaching.com/ Bizhack ▶ https://bizhack.com/ Meet The Host: Ricardo Berris, Serial Entrepreneur, Inventor, Investor, and International Speaker Ricardo Berris, CEO of MI Group USA, is a serial entrepreneur for more than 17 years. He helping small and medium-sized businesses who are struggling with understanding and using online technology tools to improve their business and grow their sales. With over twelve years of accomplished digital marketing and lead generation experience, He's been involved in managing a wide spectrum of digital marketing and mobile technology operations. Too busy to watch YouTube? Then listen to us on your preferred podcast channel. Spotify: https://open.spotify.com/episode/6I6LxfiobeAGDcuIPa218w Apple Podcast: https://podcasts.apple.com/us/podcast/sheryl-cattell-stop-selling-yourself-short-use-linkedin/id1551915725?i=1000531694948 Check out MI Group USA, a full-service digital marketing and software development company. www.migroupco.com Click here if you are a digital marketing innovator or a master expert of a tech tool. We would love to have you on the show. https://calendly.com/ricardoberris/podcast-meetings?month=2021-05 Check out MI Group USA, a full-service digital marketing and software development company. www.migroupco.com Follow us for more Marketing Tips and Tricks: Instagram ▶ https://www.instagram.com/migroupusa/ Facebook ▶ https://www.facebook.com/MIGroupUSA/ LinkedIn ▶ https://www.linkedin.com/company/mi-group-co/ MUSIC CREDIT: Beat Your Competition – Vibe Tracks (No Copyright Music) https://www.youtube.com/watch?v=bll5zsOGNKA&feature=youtu.be Play Video Play Video 01:14:16 "Using LinkedIn to Build Your Business, Without Spending a Dime" with Sheryl Cattell Powered by Restream https://restream.io/ This webinar will focus on the ways that companies can leverage LinkedIn to build their credibility and business leads without spending a dime. The topics that will be covered in the webinar include: -Get your social selling score and see how you compare within your industry and network -How to create a business page on LinkedIn -Establishing the goals for your business presence on LinkedIn -Connecting with the target companies, job titles and influencers in your "space" -Creating a pillar and cluster content strategy to support your business goals -Find out how to get more mileage from your posts (from hundreds to thousands of views) -Discover the Pros and Cons of hosting an event on LinkedIn Join us! Play Video Play Video 14:39 Affirmative Visualization Religious Science & Unitarian Universalism Sunday service for River of Grass Unitarian Universalist Congregation including an explanation of Affirmative Visualization, Affirmative Prayer, Treatment or Creative Visualization, as it goes by many names. Play Video Play Video 45:20 #LinkedIn Tips and Tricks with Sheryl Cattell With more than 30 years in #digitalmarketing, Sheryl Cattell, MBA, CSM, MCLC is the founder of the South Florida Interactive Marketing (https://sfima.com), a digital marketing coach for the BizHack Academy, and a Master Certified Life Coach. Learn how to build your personal brand on Linkedin with preferences, pods, kudos, events, and much more. Apologize for the sound, Sharon Wilson, Publisher of Resort Trades was traveling and this was too good to postpone. Also Sheryl Cattell Personal Coaching name has changed to Allmaya, LLC after taping. For more information please visit www.allmaya.com or find her on LinkedIn https://www.linkedin.com/in/scattell or via email allmaya@aol.com Get your Social Selling Score here - https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi Slides PDF available here - https://resorttrades.com/wp-content/uploads/2021/01/LinkedIn-Tips-Tricks-2021.pdf How to Create a Pod -https://www.joshsteimle.com/linkedin/linkedin-engagement-pods.html Sheryl's article on Resort Trades Site here - https://resorttrades.com/are-you-on-the-right-path/ Join more #FreeWebinars by Trades Learning Center - https://resorttrades.com/learningcenter Sign up for Resort Trades Weekly - https://resorttrades.com/emagazine Register for our next webinar 7Across to Help Members ‘Get Your Travel On’ with Amy Lipka https://event.webinarjam.com/register/96/81nv0bp0 Contact

Speaking I speak, on average, once a week to one group or another. From the Venture Café to SCORE events across the country, to the FAU Executive Education division, and Strive305 offered by the office of the Mayor in Miami, to local chamber of commerce groups, covering a wide variety of topics including Digital Marketing Trends, Thought Leadership and LinkedIn Marketing. Please reach out to me if you have a topic in mind. 1 Leveraging LinkedIn to Grow Your Business Find new customers using LinkedIn, the world’s largest professional network. Learn practical tips and tools that B2B companies – businesses that sell to other businesses – as well as consultants and marketing and sales professionals can use to immediately increase their visibility and thought leadership on LinkedIn. The workshop will cover the key elements your LinkedIn profile and company page must include to make the most of this powerful selling tool. Learn More 2 Grow Your Business on LinkedIn Without Spending a Dime Establish yourself as an influencer and thought leader in your industry. Learn how to increase your presence and impact on LinkedIn, the world’s largest professional network. This webinar will focus on the ways that business people can leverage LinkedIn to build their credibility and business leads without spending a dime. Participants will come away with practical tips and a checklist of best practices for creating memorable content on LinkedIn that will attract your ideal customer. Learn More 3 What’s New & Improved on LinkedIn If you are a B2B marketer or salesperson, meaning you sell your services to companies rather than individuals, you must be up to date with the latest and greatest of LinkedIn. LinkedIn marketing expert Sheryl Cattell of BizHack Academy will cover the newest developments and enhancements to the world’s most powerful and fastest growing B2B social media platform. Learn More 4 Live Interactive LinkedIn Profile Makeovers Using Audience Participants Sheryl will lead a dynamic interactive session where she will coach one or more audience members through a real-time profile makeover. Everyone benefits by seeing it done right before their very eyes using a real example. One or more audience members will get the opportunity to share their Zoom screen and make real-time updates to their profile while the audience gets the benefit of seeing how to do it step by step. This is a session that always pleases. Learn More 5 Why LinkedIn Matters: It’s More Than a Place to Find a Job Learn how to use LinkedIn to grow your business. Whether it’s finding new customers, hiring talent or developing partnerships, this informal discussion will take your questions about how business owners can make the most of the world’s largest professional network. Discover how LinkedIn has grown and changed since it was purchased by Microsoft, and its increased role in marketing and sales in the COVID era. Listeners will learn more about how to use the platform to generate leads and business as well as fame and fortune, at least 15 minutes’ worth. Learn More 6 How to Use Thought Leadership on LinkedIn to Better Compete and Inspire New Customers This one-hour interactive workshop will reveal your current marketing strengths and weaknesses and provide an immediate roadmap toward thought leadership on social media platforms including LinkedIn. Sheryl will walk you step by step through the Thought Leadership Pyramid™, BizHack's proven process to establish a thought leadership position that you can leverage to generate sales and leads online. She'll provide real-life examples of how to put each element into practice. In addition, you'll take a short assessment to get your current TLP Score™. Learn More

This being human is a guest house. Every morning a new arrival. ​ A joy, a depression, a meanness, some momentary awareness comes as an unexpected visitor. ​ Welcome and entertain them all! Even if they are a crowd of sorrows, who violently sweep your house empty of its furniture, still, treat each guest honorably. They may be clearing you out for some new delight. ​ The dark thought, the shame, the malice, meet them at the door laughing and invite them in. ​ Be grateful for whoever comes, because each has been sent as a gift from beyond. The Guest House by Jalaluddin Rumi