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  • You Aren’t Doing It Wrong if You are Doing It!

    I’m Doing It Wrong! I thought it might be interesting to explore the less obvious sides of being mindful. For: if you already may be meditating through everyday activities like taking a walk. Or: if meditation is a Q&A with God, what happens when that conversation doesn’t go the way you expected? And finally: unmasking the personal meditation fear many faces. Here are words from meditation advocate Jon Kabat-Zinn, creator of the now widely used mindfulness-based stress reduction program, from one of his best-known books: “Meditation Is Not What You Think.” Kabat-Zin writes: “When I am guiding a meditation with a group of people, I often find myself encouraging them to throw out the thought ‘I am meditating.’ Just be awake. No trying, no schedule. No idea even about what it should look or feel like. It indeed is a radical act of love to sit down and be quiet for a time. Sitting down in this way is a way to take a stand in your life as it is right now. However, it is.” Does this sound familiar to you? Do you find yourself worrying about what’s uncontrollable in life? You’ve heard that meditation might help and that it’s good for relieving stress. You feel in your soul that it will be good for YOU! So you decide to commit. You schedule a time to meditate regularly. You pick out a meditation app or a recording, or a book. The scheduled moment comes, and you go to a particular place – a class, maybe out in your garden, or into a specific corner you have set up in your home. You position yourself just right on the floor, or a chair, or the grass. You begin the breathing. You understand that this breathing is so important, that being in this moment so important, and guess what? It’s not working. Why is it not working? Oh dang, why can’t I concentrate? Why am I thinking about what to buy my brother for his birthday, or why does my back feel weird? Where is the insight? Am I sitting the wrong way, wearing the wrong pants? I KNEW I should have bought better meditation clothes; do I need a chime or incense. Why am I so BAD at this? Does this sound familiar to you? When you start a regular meditative practice of any sort, do you get stuck at I am doing this all wrong? Stuck at: I am a failed meditator and not worthy of self-care or personal growth, and I don’t have the spiritual right stuff. You are not alone. People often give up on meditation because they believe they are doing it wrong. I found a surprising number of psychologists, meditation experts, and scientists talking about this. Michael Taft, a meditation teacher, book author, and creator of the “Deconstruct Yourself” podcast, says he believes one of the biggest challenges beginning meditators face is the “I’m bad at this” hurdle. “I’m not sure of the reason for this,” Taft says. He suspects it might be a quirk of our culture. But regardless, he hears it a lot in his classes. Ed and Deb Shapiro, authors of the meditation book “Be The Change,” listed “I’m bad at this” among the top seven excuses people use to give up on meditation. “What IS it about something as simple as sitting still and watching our breath that evokes panic, fear, and even hostility?” the couple writes. Taft and the Shapiros agree that it is impossible to fail at meditation. There is no right or wrong technique, they say. “Even if you just sit for 20 minutes thinking non-stop meaningless thoughts, that’s fine,” the Shapiros say. Which is something, by the way, you wouldn’t know about playing Fort Night or writing out a grocery list, neither of which terrifies us. Taft has found the most common meditating mistake as a teacher: practitioners spend so much energy criticizing themselves, and they make a mess out of it. Or they set impossible expectations, try too hard and undo meditation’s benefits creating a self-defeating stress tornado. Does this sound familiar to you? It sure does to me. Most of my clients are meditation dropouts, and I secretly have been somewhat ashamed, especially when I know so many people who DO meditate and love it. But I never could figure out exactly why I was struggling – until writing this piece revealed the reason. I am convinced that I was doing it wrong. And I realized that is a larger stumbling block for me and maybe for some of you as well. We start many new practices well-intentioned, but we don’t move forward. We expect quick results, a rush of reward, and when it doesn’t happen, we think it’s because we are bad at whatever we are attempting when we are just new to it. Maybe we should try being good to ourselves. Be realistic about our expectations. Honor our willingness to try. Even if something doesn’t feel good, sometimes the very fact that you are doing it means you are doing it right, Michael Taft, the mediation teacher, tells his students. Sometimes, things are uncomfortable. Sometimes, they require new thinking. That’s fine. The important thing is to keep going. This article was written by Diane Lade and is an excerpt from Sheryl's upcoming book, "Turning Adversity into Purpose."

  • When I Grow Up I Want to Be....

    When I was a teenager in high school I decided I wanted to be a songwriter when I grew up. It didn't hurt that nearly all of my "boyfriends" during that phase of my life were musicians, singers, guitar players or drummers. So I kept a notebook with all of my budding song ideas. And one notebook turned into two, then three and then six or seven by the time high school was said and done. The problem was that all of my "songs", I use the term loosely as they were more like badly rhyming poems without music, were so depressing that anyone trying to put them to music would probably end up committing suicide. Why in the world anyone would want to put that depressing dribble to music is beyond me now, but at the time I thought I was on to something. It is true of many songs and songwriters that they write their best songs when the going gets tough, the songwriters start writing. But I couldn't write a "don't worry, be happy" song to save my life. The problem was, when life was good who wanted to stop living long enough to commit it to a song - it was more fun to be in the moment. But when life sucked, writing a song about it was like therapy, it somehow helped you be in that moment and extract something worthwhile from it, with the word "worthwhile" being in the ears of the beholder. I remember that I loved the songwriters more than the singers or the musicians. I loved Carol King more than James Taylor for You've Got a Friend, Leonard Cohen more than KD Lang for Hallelujah - heck I loved everything Leonard Cohen wrote and he couldn't sing for his life. Same with Bob Dylan, it was the words not the sound quality that always touched me. And I fell in love with these songwriters, those willing to bear their souls to the world and have it put to music for everyone to hear and know. So you might have guessed, I didn't grow up to be a songwriter but I thought it might be fun to dig out one of those old songs and dust it off, do what I always wanted to do, share it with the world. So here goes: Nothing More Than You Silently and softly I steal across your mind. I do not wish To devour time But only to touch it. At this moment I think There is nothing More to life Than you. There are other things That keep screaming In my mind. But I don't need to listen Our whispered thoughts Are enough. At this moment I think There is nothing More to life Than you. Don't die in front of My reality. I'm tired of reaching out To touch And seeing things disappear. At this moment I think There is nothing More to life Than you. Keep me In your thoughts At least. Each year, less But keep me somewhere. At this moment I think There is nothing More to life Than you. Now if there's anyone out there that feels compelled to put these words to music, just contact my agent and I'm sure we can arrange something. That is as soon as I get an agent :-) Hallelujah. This post is dedicated to Cheryl P, the one that spells her name wrong. The same one that shot the photo below.

  • It Only Appears Bad Due to Lack of Perspective

    The illusion that something is good or bad is usually only a matter of perspective. There is a great parable that illustrates this point. It is about a man whose son captures a beautiful, wild horse. His family and friends say to him, how wonderful, what a great skill your son has, how lucky he is and the father only responds, we will see. When the son is thrown from the horse and breaks his leg, his family and friends all say how terrible it is and what a curse the horse is and the father responds, we will see. So when the military comes into town to gather up all of the able-bodied boys to march off to war, his friends and family say how wonderful it is that your son's leg was broken and that he was spared military service and his father responds...you guessed it, we will see. So the moral of the story is that no matter how good or bad something may appear at the time, it is only perspective that allows us to see a broader meaning or reason for that thing to occur in our life. The thing itself is neither bad or good, only our perception changes bad to good or good to bad. Said another way, we would all be much happier and healthier if we could remember this at times when things appear to be going badly, or even in times when they appear to be going well so we don't get stuck in our mistaken perception. Although I don't want to give up my joyful times, I certainly could do with some perspective in my less than joyful or sorrowful times. I experienced this lesson when I was quite young faced with a daunting decision at the age of 15. I found myself pregnant, in a relationship with a heroin addict and living in government subsidized housing. My mother insisted that I go to a convent to have my baby and then give it up for adoption. I knew this would be the end of my education and that I would soon follow in her footsteps and never make it to college even though it was always my dream. I ran away and was picked up by the police after a few days of living on the streets. I spent several hours speaking with the Catholic Priest who was on call at police headquarters until my mother arrived to pick me up. The Father convinced my mother that she should honor my request to terminate the pregnancy and after she recovered from being told by a man of the cloth to allow an abortion, she agreed. So off I went to New York (this was just before Roe versus Wade legalized it nationwide) alone, afraid and feeling like my life was over in so many ways. I managed to recover and found new meaning in my life once I was relocated to my grandparents' care. Only a short year later, I was instrumental in starting a community crisis hot line and high school peer counseling center where I personally helped hundreds of girls just like myself through the tough choices of teenage pregnancy. I was able to share the terrible truth of a decision to have an abortion and I know that I had a tremendous impact on those that sought my advice. I also know that I was a role model for girls who thought that suicide was their only choice as their life looked to be too terrible to bear. I assured them that it was only a matter of perspective and that eventually they too would see how this event could positively impact their life or the lives of those they touched. What a wonderful gift this experience was in that it shaped me to be able to return the gift to those in need. And this event continued to impact my life as I entered college. My training and experience as a peer counselor prepared me for my application to become a resident assistant in the college dorm at Michigan State University. I was uniquely qualified for this position and securing it was a tremendous help as I paid my own way through college. Being a resident assistant covered the costs of room and board and was yet another sign that what happened to me wasn't a curse after all. These events help me to remember in the midst of something that appears to be terrible, it only seems so because I don't yet have the perspective that will help me see it differently. I try to imagine that I am standing in front of a tree so close that I can't even see that it is a tree yet. And then I imagine slowly backing away from the tree, allowing distance and light to enter my field of vision, allowing me to finally see the situation clearly. This helps me have the patience to gain the perspective for whatever seems terrible to take on its true meaning in my life. Even if it might take months or years to get there, I trust that it will come. And this trust makes it easier to bear in the present moment and helps me embrace those terrible moments. Photo by Eddie Kopp on Unsplash

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  • Allmaya Self Help Book | Turning Adversity Into Purpose

    Turning Adversity into Purpose Get Notified When Published This is the self-help book you need if you're facing adversity or a crisis that leaves you feeling hopeless, unworthy of a better life, or simply stuck in a hole. Overview Turning Adversity into Purpose provides a blueprint we can use in every interaction and at every challenge to replace fear, anger, or hatred with hope and joy. My five-step method of approaching challenges walks us through a never-fail way to actually put the crises and challenges that come into our lives to good use. In essence, the book helps us heal as we learn how to convert the negative energy into tools that help us achieve our best life. ​ Instead of asking, why is this happening to me, we turn it around and ask, why is this happening for me. Using curiosity and willingness, we can eventually find the gift within adversity. Praise for the Book Sheryl has written a wonderful and very timely step-by-step guide on how to turn adversity into an opportunity for growth, healing, and finding purpose. This book is a must-read for anyone facing challenges. Dr. Chris Michaels, author and Nautilus Silver Medal Winner (an organization that recognizes world-changing books) ​ Reverend Amy Carol Webb, minister, singer/songwriter, author This is the self-help book you need if you're facing adversity or a crisis that leaves you feeling hopeless, unworthy of a better life, or simply stuck in a hole. The author is intensely relatable; you'll find yourself nodding in agreement as she describes what led her to the point of realizing she needed a solution to her fears. Sharon Wilson, Publisher, The Trades Publishing Company I have watched Sheryl transform from someone who needed external validation into a whole, self-assured professional on a mission to transform people’s lives and to leverage three decades of marketing know-how to have a more profound impact on the world. This book is about her transformation. She blends deep technical knowledge with a profound spirituality to become a mindful marketer, life-transforming coach, and gifted teacher. Dan Grech, owner and cofounder, BizHack Academy ​ Dear reader: Say “yes” to this book. Shake off your fears and that “I’ve already been here” weariness. This isn’t another maintenance manual. Sheryl has created, specifically for you, a roadmap to the life you've longed for. Her compelling deep truth, hard-earned wisdom and practical guidance will make you feel like she is with you every step of the way. Diane Lade, a former investigative journalist for the Sun-Sentinel and faith development leader for Unitarian Universalist Congregation Get Notified When Published

  • Life Coach | Allmaya

    Discover Your True Purpose Life Coaching for Authentic Living Book a Free Consultation Turning Adversity into Purpose This is the self-help book you need if you're facing adversity or a crisis that leaves you feeling hopeless, unworthy of a better life, or simply stuck in a hole. Find Out More Meet Sheryl Take Control of Your Future My vision is to lead a fully authentic life full of joy and one that helps others along the path to their authentic self, making the world a better place, one connection at a time. Allmaya was inspired by the Sanscrit word "maya," directly translated as illusion. The illusion is our mistaken tendency to regard appearance as reality, when in fact, it is nothing more than reality filtered through our perceptions and judgments. By adding the word "all," this phrase reminds me that no matter what is going on around me, it is all an illusion, and I can decide how I want to perceive it - as good, bad or indifferent. And much more powerful than the illusion is our ability to take charge of our world view, giving us tremendous creative power, just like the goddess Maya who personifies the power to create our reality. Let's do that together, create a reality in your own image. Feel free to contact me with any questions and learn how to make this happen in your life. Let's Talk What I Specialize In Life Coaching (4 session packages) Business & Career Coaching LinkedIn 1:1 Coaching Sessions LinkedIn Speaker & Webinars Cognitive Behavioral Coaching (mental health coaching) Learn More The Journey Towards Health Begins on the Path of Self Love. Begin Your Journey Today. Book A Free Consultation Sheryl is much more than a Life Coach. I see her as a Spiritual Guide. She inspires me to better define my goals in terms of my career and my relationships. She uses creative visualization to help me with manifesting my dreams and highest aspirations. Ultimately, working with Sheryl is helping me to become my higher self and lead a life filled with abundance and clarity of purpose. Linda Lathroum, Ph.D. I had the privilege of Sheryl being my coach and loved the way she facilitated, challenged and ‘squeezed’ me to get that extra insight out of our 1:1 sessions. As an Exec Coach myself I recognise value and Sheryl is one that ticks all the boxes. It always felt more a case of co-creation or collaboration as opposed to one way or top down working and that is the best compliment I can pay her. Farooq Muhammad, CEO Sheryl is a force of to be reckoned with. I adore working with her because she helps me dream bigger and holds that vision with me. Thanks to Sheryl's straight talk about my own worth and value, I was able to successfully negotiate a higher salary than I would have otherwise. What's more, Sheryl gets things done! No sitting on the sidelines waiting for life to happen. Cassidy Meeks, Youth & Family Ministry Director See More Testimonials Testimonials Play Video Play Video 02:02 Dan Video Testimonial Testimonial by Dan Grech Play Video Play Video 00:41 Cassidy Video Testimonial Testimonial of Cassidy Meeks Play Video Play Video 02:21 Allison Video Testimonial Testimonial of Allison Play Video Play Video 00:50 Tracy Video Testimonial Testimonial by Tracy Dickinson Play Video Play Video 01:28 Linda Video Testimonial Testimonial of Linda Play Video Play Video 01:44 Dirk Video Testimonial Testimonial from Dirk Let’s Talk Schedule a Session Let's chat about where you are on your journey and where you would like to go. Let's Talk Webinars Play Video Play Video 15:53 Adversity and Resilience Interested in learning how to make the most out of any adversity? Watch and listen as Sheryl Cattell shares lessons learned on the topic of adversity and resilience. Play Video Play Video 01:29:58 Digital Marketing Master Class Series Top Ten Digital Marketing Trends for 2022 Want to learn which digital technologies and trends will remake the world in the coming year? Join digital marketing gurus Sheryl Cattell of BizHack Academy and Jay Berkowitz of Tengoldenrules.com to peer over the digital horizon. The trends covered in the webinar include: -Virtualization of business and e-commerce -The rising role of artificial intelligence in marketing -The importance of nano influencers to reach your ideal persona -The next hot Social Media platform (hint: it’s not TikTok, Clubhouse or Twitch) For more information, visit us at https://bizhack.com/ Join our next digital marketing course https://bizhack.com/digital-marketers... 🤗 Follow us on Social Media: Facebook https://www.facebook.com/bizhackacademy/ Instagram https://www.instagram.com/bizhackacad... LinkedIn https://www.linkedin.com/school/bizha... Twitter https://twitter.com/BizHackAcademy With BIZHACK ACADEMY you will Master Digital Marketing and advance your business. Some of our clients are professionals from Fortune 500 companies and startups, nonprofits and small businesses. We are happy to share with you our very own insights to help you take your business and your career to the next level. Play Video Play Video 01:45 How to change connect to follow on your LinkedIn profile(2022) Sheryl Cattell, lead instructor of The LinkedIn Business Edge, will show you how to change the Connect button to say Follow instead on your LinkedIn profile page. The LinkedIn Business Edge" is a 5-week program designed to help you grow your business using the Lead Building System™ on LinkedIn. Our program will train you in tools to enhance your presence and establish credibility and influence for your personal and company brand. Learn more: https://bizhack.com/lbe ________________________ About BizHack Academy Since founded in 2017 by Dan Grech, BizHack has been giving small businesses the tools to grow. Through a combination of content, coaching and community, BizHack trains entrepreneurs in the award-winning Lead Building System™ and Thought Leadership Pyramid™, proven processes to find customers online. BizHack has trained thousands of businesses from across Miami-Dade County and around the world, including five different continents. For more information visit us at https://www.bizhack.com or follow our page on Facebook at https://www.facebook.com/bizhackacademy Follow us on social media: Facebook: https://www.facebook.com/bizhackacademy/ Instagram: https://www.instagram.com/bizhackacademy/ LinkedIn: https://www.linkedin.com/school/bizhackacademy Twitter: https://twitter.com/BizHackAcademy https://www.bizhack.comm #branding #bizhackacademy #digitalmarketing #digitaltraining #businessstartup #startyourownbusiness #marketingadvice #socialmediacoach #digitaltransformation #digitalworld #digitalskills #Marketingcoach #marketingstrategies #digitallearning Play Video Play Video 43:22 Get MORE Podcast Ep. 23 | Optimize your LinkedIn to create a better connection | Sheryl Cattell MORE 023: Stop selling yourself short and use LinkedIn to create a closer connection with your audience | Sheryl Cattell As the top platform for professionals, LinkedIn has the versatility and functionality to help you reach your sales and marketing goals. In today’s episode, Ricardo Berris is joined by Sheryl Cattell, a digital marketer turned life coach, to learn how professionals can leverage LinkedIn to develop a personal brand, find more prospects, or do whatever else they need. What is LinkedIn? Once upon a time, LinkedIn was just where you went when you needed a job. That is no longer the case. LinkedIn is now the single largest social media networking platform for B2B companies, with about 50% of all B2B traffic coming from the platform. People can use it to develop relationships and engagement with prospects, colleagues, and even thought leaders. With creator mode, live streaming, and events, many assets within the platform make it continually more useful. Who is LinkedIn for? LinkedIn is for companies to help improve the credibility of their sales team and their company to have a united, organized front. Part of what makes LinkedIn so successful is that there is no real competitor right now, LinkedIn singlehandedly dominates. Who is Sheryl Cattel? Sheryl’s start in marketing was unplanned. She wanted to go into sales in college but found it very difficult. When marketing opportunities presented themselves, she jumped on them, and later got her MBA with a marketing focus. While she enjoyed marketing, Sheryl shifted perspectives when she realized she wanted to make a difference rather than focus on making companies money. After losing her job due to covid, she began life coaching to help other people figure out and then accomplish what they want in life. She’s recently signed an agreement to develop a BizHack class on LinkedIn, so be on the lookout for that in the coming months! Personal Legend Coaching ▶ https://www.personallegendcoaching.com/ Bizhack ▶ https://bizhack.com/ Meet The Host: Ricardo Berris, Serial Entrepreneur, Inventor, Investor, and International Speaker Ricardo Berris, CEO of MI Group USA, is a serial entrepreneur for more than 17 years. He helping small and medium-sized businesses who are struggling with understanding and using online technology tools to improve their business and grow their sales. With over twelve years of accomplished digital marketing and lead generation experience, He's been involved in managing a wide spectrum of digital marketing and mobile technology operations. Too busy to watch YouTube? Then listen to us on your preferred podcast channel. Spotify: https://open.spotify.com/episode/6I6LxfiobeAGDcuIPa218w Apple Podcast: https://podcasts.apple.com/us/podcast/sheryl-cattell-stop-selling-yourself-short-use-linkedin/id1551915725?i=1000531694948 Check out MI Group USA, a full-service digital marketing and software development company. www.migroupco.com Click here if you are a digital marketing innovator or a master expert of a tech tool. We would love to have you on the show. https://calendly.com/ricardoberris/podcast-meetings?month=2021-05 Check out MI Group USA, a full-service digital marketing and software development company. www.migroupco.com Follow us for more Marketing Tips and Tricks: Instagram ▶ https://www.instagram.com/migroupusa/ Facebook ▶ https://www.facebook.com/MIGroupUSA/ LinkedIn ▶ https://www.linkedin.com/company/mi-group-co/ MUSIC CREDIT: Beat Your Competition – Vibe Tracks (No Copyright Music) https://www.youtube.com/watch?v=bll5zsOGNKA&feature=youtu.be Play Video Play Video 01:14:16 "Using LinkedIn to Build Your Business, Without Spending a Dime" with Sheryl Cattell Powered by Restream https://restream.io/ This webinar will focus on the ways that companies can leverage LinkedIn to build their credibility and business leads without spending a dime. The topics that will be covered in the webinar include: -Get your social selling score and see how you compare within your industry and network -How to create a business page on LinkedIn -Establishing the goals for your business presence on LinkedIn -Connecting with the target companies, job titles and influencers in your "space" -Creating a pillar and cluster content strategy to support your business goals -Find out how to get more mileage from your posts (from hundreds to thousands of views) -Discover the Pros and Cons of hosting an event on LinkedIn Join us! Play Video Play Video 14:39 Affirmative Visualization Religious Science & Unitarian Universalism Sunday service for River of Grass Unitarian Universalist Congregation including an explanation of Affirmative Visualization, Affirmative Prayer, Treatment or Creative Visualization, as it goes by many names. Play Video Play Video 45:20 #LinkedIn Tips and Tricks with Sheryl Cattell With more than 30 years in #digitalmarketing, Sheryl Cattell, MBA, CSM, MCLC is the founder of the South Florida Interactive Marketing (https://sfima.com), a digital marketing coach for the BizHack Academy, and a Master Certified Life Coach. Learn how to build your personal brand on Linkedin with preferences, pods, kudos, events, and much more. Apologize for the sound, Sharon Wilson, Publisher of Resort Trades was traveling and this was too good to postpone. Also Sheryl Cattell Personal Coaching name has changed to Allmaya, LLC after taping. For more information please visit www.allmaya.com or find her on LinkedIn https://www.linkedin.com/in/scattell or via email allmaya@aol.com Get your Social Selling Score here - https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi Slides PDF available here - https://resorttrades.com/wp-content/uploads/2021/01/LinkedIn-Tips-Tricks-2021.pdf How to Create a Pod -https://www.joshsteimle.com/linkedin/linkedin-engagement-pods.html Sheryl's article on Resort Trades Site here - https://resorttrades.com/are-you-on-the-right-path/ Join more #FreeWebinars by Trades Learning Center - https://resorttrades.com/learningcenter Sign up for Resort Trades Weekly - https://resorttrades.com/emagazine Register for our next webinar 7Across to Help Members ‘Get Your Travel On’ with Amy Lipka https://event.webinarjam.com/register/96/81nv0bp0 Play Video Play Video 59:31 4 Helpful Tips For How To Use New Method Marketing - BizHack Small Business Training This #BizHackLive webinar can help you learn how to market your business authentically from your customers’ shoes with method marketing. For more information, visit us at https://bizhack.com/ 🤗 Follow us on Social Media: Facebook https://www.facebook.com/bizhackacademy/ Instagram https://www.instagram.com/bizhackacademy/ LinkedIn https://www.linkedin.com/school/bizhackacademy/ Twitter https://twitter.com/BizHackAcademy 👇 SEE MORE BELOW 👇 New method marketing focuses on listening, empathy, connecting the head and the heart, and coming from the lens of walking in your customers’ shoes. When done well, new #methodmarketing can transform how you do business and how your clients feel about your brand. ✅ 4 Tips For Engaging With Your Customers: Tip 1: New Method Marketing Focuses on Empathetic Listening In this webinar, Sheryl Cattell, Master Certified Life Coach and Sr. Digital Marketing Strategist at Starmark,, shares how to implement new method marketing communications regardless of budget. Method marketing stems from the term method acting, where the actor is so convincing that the audience experiences a suspension of disbelief. #MethodActing focuses on bringing up emotions in the audience compared to the more traditional theatrical acting style that focuses on the actor’s actions. 👉Lee Strasberg perfected method acting at the New York Actors Studio. 👉He became renowned for coaching movie stars like James Dean, Marilyn Monroe, and Al Pacino. Tip 2: New Method Marketing Helps You Move Beyond #TraditionalMarketing Ploys New method marketing differs from #classicalmarketing in that the focus is on eliciting emotion from a customer rather than simply an action or reaction to a product. 👉Check out Method Marketing by Denny Hatch for an overall deeper dive on this topic. We linked it down below for you. 😀 Cattell shares a few fundamental ways in which she separates new #methodmarketing from traditional marketing: 👉It extends your marketing beyond traditional #marketresearch. 👉It moves beyond personas and merely the voice of the customer. 👉It focuses on really knowing what’s inside your customers’ heads and under their skin. 👉It allows you to become your audience by walking in your customers’ shoes, experiencing their emotions, and feeling their struggles firsthand. 👉It focuses on knowing what keeps your clients up at night. 👉It allows you to investigate what your clients think will save them from their specific problems. Tip 3: Niche Your Business and Create a Value-centric Form of Messaging To do this kind of marketing well, you need to focus on a tightly defined niche. 👉This makes it easier to understand your customers and let them define what it is that they need, want, and desire. 👉This also allows you to step away from marketing that makes a customer feel like you are pushing a sale on them. Cattell specifies common marketing mistakes to watch out for: 👉Marketing products, services, and features rather than resolving pains and delivering on desires 👉Marketing from the company perspective of lost cost rather than from the customer perspective of value gained 👉Selling what you offer rather than selling what the customer needs 👉Focusing your marketing on your product rather than on an experience 👉Using reasoned-based selling rather than emotionally-based buying New method marketing paints the picture of your customer becoming a better person because of what your product delivers. 👉Explore more in Simon Sinek’s best-selling book, Start with Why. Tip 4: Learn Tricks to Apply New Method Marketing to Small Businesses Even if you only have a small marketing budget, you can use #marketinglanguage related to your customer’s needs and desires. You can also do something referred to as double-jacking, which includes a regularly scheduled meeting with the marketing team where you intently listen for the “why.” Cattell provides some of her favorite tips to engage with your customers genuinely: 👉Recruit and use customer advisory boards when creating your marketing campaigns. 👉Pause, reflect, and evaluate marketing messages from the perspective of a customer. 👉Push back on features and functions by asking “why?” and “who cares?” 👉Dig deep for emotional triggers. 🤩 Connect With Today’s New Method Marketing Coach: Sheryl Cattell https://www.linkedin.com/in/scattell/ 📚 Useful Resources: Method Marketing By Denny Hatch https://www.amazon.com/Method-Marketing-Fortune-Customers-Paperback/dp/B00NPP1PZ6 Start With Why By Simon Sinek https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447

  • Social Media Resources | Allmaya, LLC

    Social Media eBooks Planning Tools for Social Media Checklist for LinkedIn Coaching Services LinkedIn Posting Tipster LinkedIn Profile Tipster Profile and Settings Checklist Social Media Planning Template ​ LinkedIn Minutes Videos These videos are bitesize lessons about LinkedIn that you should know. Changing Connect to Follow On Your LinkedIn Profile Removing Competitors Adding Video to Profile Photo Add Name Pronunciation Withdrawing Invitations Streamlining Your Profile URL Webinar: Build Your Business Without Spending a Dime Creating a free Profile Banner on Canva Getting Reviews of Your Services Skills and Endorsements Turning on Creator Mode Dos & Don'ts on Profile Photos Anatomy of the About Section Adding Services Provided Creating a Company Page Education Section Experience Section Adding a Featured Section to the top of your profile Getting Recommendations Volunteer Experience Starting a Newsletter Custom Pronouns Get Your Social Selling Index Creating a Profile Headline Reach Out For

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